Increase EBITDA & Cash Flow Savings Simultaneously
We have partnered with the industry's leading Corporate Trade Model to significantly improve two things for the CFO, Brand President and CMO:
Ø We help CFOs increase EBITDA by buying excess inventory at COGS pricing.
Ø We help Brand Presidents and CMOs increase Cash Flow Savings, by issuing “media trade credits” for 15-20% on all media bought through our media buying division.
Media Service Highlights and Assurances for the CMO:
1. Media buys are executed in a non disruptive manner with your existing Agency of record and follows their media pricing, budgets, plans, goals and schedules.
2. We don’t charge agency fees or commissions. The agency net pricing is the total price a client pays.
3. All media buys are auditable and we have NO affiliation with any Agencies, guaranteeing media buys are an “arms length transaction”
What makes our Media services better then our competition?
1. Compared to our industry competitors (Active, Evergreen, Orion, etc) Anchor offers a “Next Generation Customer Data Management solution”
2. Anchor optimizes the client’s media strategy by providing a more diverse and highly advanced Media 2.0 offering.
3. This allows clients to target a wider swath of audiences across Digital & Programmatic OTT, Video, Display, Mobile, CRM Solutions, Omni Channel, Upfront/Scatter Buys, Out of Home and Linear TV & Radio.
Asset Distribution Highlights and Assurances for the Brand Presidents:
1. Our in-house asset distribution division has a solid track record with distributing or disposing of assets for luxury goods brands world wide, while always adhering to strict client distribution guidelines.
2. We are super meticulous and laser focused on safeguarding brands when determining how to liquidate or dispose of acquired inventory, and adhere to all covenants stipulated by our clients regarding distribution of goods.
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